Our social media marketing focuses on building awareness, educating customers, and turning interest into conversions.
Understanding Dry Box MY’s Social Media Objectives
Before executing campaigns, we aligned on three core goals:
- Build brand awareness among photographers, collectors, homeowners, and industrial buyers.
- Educate customers about humidity, mould prevention, and product benefits in simple, relatable content.
- Drive traffic and sales through consistent posting, storytelling, and community engagement.
With these objectives, we crafted a streamlined and consistent approach across all major platforms.
Managing Instagram: Visual Education + Product Awareness
1. Content Strategy
On Instagram, we focus on visually appealing and informative content:
- humidity facts & tips
- lens fungus awareness posts
- before/after storage examples
- product highlights (18L, 30L, 120L, 600L industrial units)
- customer photos and UGC
- short reels showing setup, features, and use-cases
Every post is designed to be both educational and conversion-friendly.
2. Consistent Posting Schedule
We maintain a structured posting rhythm:
- 3–5 posts per week
- 3–7 stories per week
- 2–3 reels per week
This keeps the account active, maintains visibility, and ensures steady audience growth.
Managing Facebook: Conversion-Focused Content + Customer Trust
1. Informational Posts & Product Education
Facebook audiences respond well to long-form content. We publish:
- detailed product explanations
- comparison guides (30L vs 55L, etc.)
- tips to prevent mould
- customer testimonials
- promotion announcements
This positions Dry Box MY as an authority in humidity control.
2. Active Audience Interaction
We answer Questions, Comments, and Messages promptly — driving direct sales from Facebook users who prefer messaging before buying.
Managing TikTok: Fast-Paced Content for Awareness & Virality
1. Short, Educational Videos
TikTok thrives on speed and simplicity. We produce:
- quick humidity tips
- lens fungus warning clips
- behind-the-scenes packing & testing
- funny or relatable humidity memes
These videos grow awareness and reach younger audiences.
2. Product Showcases in Action
We use TikTok to demonstrate:
- humidity drop test
- dry cabinet setup
- storing cameras, handbags, helmets
Real demonstrations help viewers understand the product quickly.
3. Trend & Sound Adaptation
We align content with trending TikTok sounds, formats, and transitions to maximize reach on the FYP.
Cross-Platform Strategies for Consistency
Unified Branding
We maintain consistent:
- colours
- typography
- tone of voice
- product terminology
- messaging
- hashtags
This builds strong brand recognition across all channels.
Content Calendar Management
All platforms follow a coordinated content schedule:
- monthly themes
- promotional periods (11.11, 12.12, New Year, Raya)
- product highlights
- educational series
- UGC campaigns
This ensures every platform complements the others.
Performance Tracking & Reporting
Each month, we monitor:
- follower growth
- reach
- engagement rate
- top-performing posts
- best video formats
- ad performance (if applicable)
- click-through and website traffic
Reports help us adjust strategies and double down on what works.
Expected Outcomes
By managing Dry Box MY’s Instagram, Facebook, and TikTok with a unified, strategic approach, we aim to achieve:
- stronger brand awareness across Malaysia
- increased engagement with photographers, collectors, and homeowners
- improved trust and social proof
- higher website traffic and conversions
- a consistent, premium brand image across all touchpoints
- growing community and repeat customers
Social media becomes more than just posting — it becomes a growth engine for Dry Box MY.
