Our PPC strategy for Dry Box SG is designed to maximize visibility, minimize wasted spend, and convert search demand into profitable sales.
Understanding Dry Box SG’s PPC Opportunity
Singapore-based buyers often search directly for practical, humidity-related solutions. The most valuable queries include:
- “dry cabinet, Singapore”
- “camera dry box SG”
- “dry cabinet for cameras”
These searches indicate clear purchase intent, making PPC a fast and measurable way to reach customers who already know what they need.
1. Keyword Segmentation for Maximum Conversion
We structured Dry Box SG’s PPC campaigns based on intent to ensure ads appear only where they matter most.
Purchase-Intent Keywords
Keywords that show users are ready to buy:
- buy dry cabinet
- best dry cabinet Singapore
- dry box SG price
These receive priority bidding because they deliver immediate conversions
Product-Specific Keywords
Users looking for a particular size or model:
- 30L dry cabinet
- 80L dry cabinet
- digital dry box
Each ad leads directly to the most relevant product page to reduce friction.
Problem-Based Keywords
For users facing humidity issues but unsure of the solution:
- lens fungus removal
- how to prevent camera fungus
- Mould prevention Singapore
We use educational-style ad copy to guide these users to Dry Box SG as the solution.
Competitor/Brand Keywords
To ensure visibility beside key competitors, we run controlled bids on competitor search terms, without overspending.
2. High-Impact Ad Copy With Clear Value
Our ad messaging highlights the core benefits of Dry Box SG customers care about:
- precise humidity control
- protection against fungus and mould
- trusted by photographers and collectors
- wide range of sizes (18L–300L+)
- fast delivery in Singapore
The copy is clean, urgent, and benefits-focused — built to attract users who already recognize the value of humidity control.
3. Smart Campaign Structuring & Bidding Strategy
To maximize return on ad spend, we used a blend of targeting methods:
- Exact Match: for precision and predictable conversions
- Phrase Match: to capture intent variations
- Broad Match (controlled): paired with negative keywords for discovery
Bidding strategies include:
- Maximize Conversions for high-intent groups
- Target CPA for budget-controlled campaigns
- Manual CPC testing for new opportunities
This structure ensures we capture valuable traffic while controlling cost efficiency.
4. Retargeting to Recover Lost Sales
Not all users convert on the first visit — especially when comparing models or capacities. We implemented retargeting ads for:
- product page viewers
- cart abandoned
- users who viewed multiple items
- blog readers researching fungus prevention
Retargeting keeps Dry Box SG top-of-mind and significantly increases repeat traffic and conversions.
Measurable Outcomes
With a focused PPC strategy, Dry Box SG benefits from:
- increased visibility for high-intent keywords
- consistent traffic from users ready to buy
- lower cost per acquisition
- higher conversion rates
- stronger brand exposure within the niche
This PPC structure gives Dry Box SG a reliable, scalable growth engine — driving sales and capturing demand in real time.
