Innovate & Build

Crafting websites, brands, and eCommerce that actually grow your business.

Client:
Airdry
Category:
Branding , Web Design & Development
Our Role:
Brand Designer, Website Developer
Crafting websites, brands, and eCommerce that actually grow your business.

1. Keyword Research and Optimization

  • Researched high-intent keywords such as "best dry cabinet Singapore," "camera storage solutions," and "buy dry cabinet online."
  • Optimized meta titles, descriptions, headers, and product pages to target these keywords effectively.

2. Content Creation

  • Developed a blog series targeting long-tail keywords, such as:
    • "Why You Need a Dry Cabinet in Singapore’s Humid Climate"
    • "Top Features to Look for in a Dry Cabinet"
    • "Camera Accessories That Benefit from Proper Storage"
  • Crafted SEO-friendly, engaging content to establish authority in the niche and attract backlinks.

3. Technical SEO

  • Improved site speed and mobile responsiveness.
  • Fixed broken links, optimized URL structures, and implemented schema markup for product listings.

4. Local SEO

  • Registered DryBox SG on Google My Business and optimized the profile with accurate contact information, reviews, and high-quality images.
  • Ensured consistent NAP (Name, Address, Phone) details across directories.
Google Ads for Immediate Visibility

1. Search Campaigns

  • Targeted keywords identified during the SEO process.
  • Created compelling ad copies emphasizing DryBox SG’s USPs, such as:
    • “Protect Your Cameras with Singapore’s Best Dry Cabinet.”
    • “Humidity Damage? DryBox SG Has the Solution.”
  • Included ad extensions like callouts, site links, and customer reviews.

2. Shopping Ads

  • Developed visually appealing Shopping Ads showcasing DryBox SG’s product range.
  • Optimized product feeds with high-quality images, keyword-rich titles, and competitive pricing.

3. Remarketing Campaigns

  • Set up a remarketing audience to re-engage visitors who browsed the website but didn’t convert.
  • Showed ads featuring promotions like “Free Shipping for First-Time Buyers.”

4. Performance Monitoring and Optimization

  • Continuously monitored CTR, CPC, and ROAS to refine the campaigns.
  • A/B tested ad copies and landing pages to maximize conversions.
"Combining SEO for long-term organic growth and Google Ads for immediate visibility creates a powerful strategy to boost rankings, traffic, and conversions effectively."